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Brand identity
A logo is the small part. The work is deciding what the brand is for, then writing it down so other people can apply it without asking you.
Most identities drift about six months in, when someone who was not in the room has to make a post. The rules are what stop that happening.
What it includes
- Logo & wordmark
- Colour system
- Typography scale
- Brand guidelines
- Tone of voice
- Asset library
How it runs
01
Position
What the brand is for, and who for.
02
Draw
Mark, palette, type. Tested small and in one colour.
03
Systemise
Guidelines and an asset library.